About the film
NEW AND IMPROVED looks at the science behind the ingredient list, exploring the migration away from natural soaps to hyper-specific chemical products made to satisfy the consumer’s every want and need.
Federal regulations for the chemicals used in personal care products have not been updated since 1938. With big corporations left unchecked and the majority of consumers uninformed, there’s increasing evidence from the scientific community that everyday products may cause serious harm.
But in exchange for quick-drying, 2-in-1, long-lasting, “no tears”, and impossibly fragrant formulas, are manufacturers putting you and your family at risk?
“New and Improved made me question everything I know about the products I use.”
Olivia, Age 35
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